{
  "review": "Alex to Felt brand direction",
  "updated": "2026-11-01",
  "status": "Round 23 review: original playful icon forms restored, simplified companion symbols and an imagined all-felt world.",
  "identity": {
    "active_asset": "wordmark-reference.png",
    "source": "User-supplied image codex-clipboard-3bec9c1c-a5dc-4ee7-a4d5-3720ac9ee020.png",
    "status": "Preferred wordmark reference, used exactly as supplied.",
    "usage": "Preserve original wordmark and door bytes and proportions. One chosen palette. No redraw, stretching or thickening.",
    "construction": "The f has a raised crossbar over its stem in the same color. No sewing, stitches, seam decoration or contrasting crossbar.",
    "companion_symbol": "The original simple door is the preferred symbol.",
    "superseded": "All generated identity-plum, identity-cobalt and identity-forest variants, including files labelled final, are superseded and must not be used in the review page. The earlier generation prompts are not current instructions.",
    "companion_asset": "door-symbol.png",
    "display_crop": "CSS wrappers crop blank padding only, giving the door and wordmark a small gap and aligned visible height in the header and identity section. Letter shapes and original source files are unchanged.",
    "round22_preservation": "Original wordmark-reference.png and door-symbol.png bytes remain unchanged. Existing identity palette artwork is retained; no new identity redraw is part of round 22."
  },
  "palette_behavior": "One chosen plum and coral palette; original cobalt object accents. No recoloring filters or picker.",
  "palettes": [
    {
      "id": "plum",
      "name": "Plum & coral",
      "primary": "#42152F",
      "accent": "#EE765E",
      "paper": "#F7F0E4",
      "ink": "#291825",
      "muted": "#705F69",
      "card": "#FFFAF2",
      "description": "Warm and expressive, with a mature foundation.",
      "status": "Chosen direction"
    }
  ],
  "world": {
    "active_asset": "world-art/hero-world.webp",
    "additional_scenes": [
      "world-art/conversation-world.webp",
      "world-art/context-world.webp",
      "world-art/scheduling-world.webp",
      "world-art/hero-world.webp"
    ],
    "direction": "Tiny resourceful figures inhabit connected felt folds and paths. Focused invented wool world; no real room, window or wood table.",
    "provenance": "Generated concept imagery, not physical photography."
  },
  "product_art": {
    "manifest": "palette-assets.js",
    "base_atlas": "product-art/handmade-six.webp",
    "original_icons": [
      "ai-interviewer",
      "coordinator",
      "verify",
      "identity",
      "talent-match"
    ],
    "status": "11 symbols; five originals preserved, six companion symbols. Proctor interview window and flag, no eye."
  },
  "sources": [
    "BRAND-NARRATIVE.md",
    "SOURCE-ALIGNMENT.md",
    "https://docs.google.com/document/d/1CLXrUpeFLDwJwlib2wbjpfxWZxzrf4nMq9PaYKd_afY/edit",
    "https://www.alex.com/platform"
  ],
  "latest_feedback": [
    "Make all art look like realistic felt: densely matted wool, visible cut thickness and sewn construction.",
    "Preserve the stitched product-icon direction.",
    "Remove excessive decorative gold studs and hardware from the large scenes.",
    "Preserve the preferred wordmark and door-logo source bytes.",
    "No brain updates or syncs unless explicitly requested.",
    "Saturday 10:06am original icons are cuter and more whimsical.",
    "No real-world room, wooden tabletop or window backgrounds.",
    "Keep original simple door logo.",
    "Proctor must not use an eye."
  ],
  "accepted_positioning": "Felt is the agentic platform for recruiting teams.",
  "round": 23,
  "positioning": "Felt is the agentic platform for recruiting teams.",
  "positioning_status": "Direct user decision in this chat, October 31, 2026. Supersedes the previous AI recruiter master framing; product AI Interviewer keeps its existing name.",
  "publication": {
    "review_url": "https://felt-brand-world.alex-6529.chatgpt.site",
    "status": "Prepared for publication of the current review package."
  },
  "palette_assets_manifest": "palette-assets.js",
  "layout_direction": "Object-led page with hero felt world, open product layouts and original identity. No palette chooser.",
  "palette_readiness": {
    "plum": "chosen"
  },
  "proposed_type_pairing": {
    "display": "Bricolage Grotesque",
    "body_ui": "DM Sans",
    "default_site_changed": false,
    "review_control": "Reversible full-site preview in the design-system section",
    "font_assets": "Self-hosted with OFL licenses"
  },
  "candidate_journey_line": {
    "line": "Felt, at every step.",
    "meaning": "With the candidate through screening, interviews, scheduling and what comes next.",
    "role": "Product message",
    "clarified_by": "Aaron, October 31, 2026"
  },
  "chosen_palette": "plum and coral",
  "palette_picker": false,
  "logo_studies": {
    "count": 10,
    "manifest": "logo-studies/index.json",
    "anchor": "#earlier-logo-studies",
    "status": "Collapsed historical explorations; preferred original identity at #logo-options"
  },
  "product_symbol_revisions": {
    "integrations": "two connecting plugs",
    "platform": "three connected folding panels",
    "resume-screens": "one resume and magnifier",
    "proctor": "friendly interview window with sewn flag"
  },
  "palette_preview": "Single chosen plum and coral palette, no picker",
  "current_interactions": [
    "product gallery",
    "candidate journey",
    "scene framing",
    "workshop material zoom",
    "illustrative calendar selection",
    "10 logo studies with inspection dialog"
  ]
}